Medibank aims to lift health insurance market share

In recent times, Medibank’s market share has been on the decline, falling to 27.2% in the December half. Medibank is not the only health insurance player to feel this pressure, assisted in part by the continual rise in premiums over the past few years. But now, they have their eyes set on a three-year turnaround which may see a change in some of their strategies.

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